To achieve Step 15, individuals will show that they can articulate a compelling vision that persuades listeners.
This is the final step of Speaking, and draws on the ideas of influence explored in Steps 13 and 14. This step builds on those further by looking at how a compelling vision can also be an effective way of speaking influentially.
The building blocks of this step are learning:
In school or college, there can be a ready audience for the creation of a compelling vision, particularly when talking about social issues or issues which affect the youth of our country. Students can be active listeners and give particularly emotional responses to subjects which will affect them. Assemblies and extra-curricular groups can be excellent forums for utilising your mastery at this step.
Senior managers and business leaders are required to create the vision for their organisation. The strategy and direction for their future is likely to be documented in their mission statement and aims and objectives. However, the ability to speak to others about the vision, to energise and motivate the employees or investors is a more advanced and extremely beneficial skill to possess, particularly if you are seeking career development and keen to make progress in your organisation.
In the wider world you may become involved in local politics, charity work or social and environmental groups. In such groups, the ability to communicate a vision, to take the listeners on a journey to a bright and successful future is a very powerful skill. The ability to create a compelling vision, use examples and facts, and read and respond to the reactions of the audience, is the ultimate conclusion of being a good speaker.
To best practise this step of Speaking, apply what you have learnt to a real-life situation. Choose one or more of the activities below, remind yourself of the key points and strategies in the step,and have a go!
To teach this step:
This step can be reinforced where learners are working on something that is a social or environmental problem, or which is related to youth social action. Opportunities like assemblies can be excellent forums for trying out persuasive techniques within a school environment, and there are also competitive debating opportunities which can be a powerful route to practising these too.
This step is best assessed through an observed speech which can be used to see whether learners can create and articulate a compelling vision, which motivates their listeners to do something as a result. This is an advanced step, and learners who can do this have achieved highly.
This step will be relevant to those who have to convince others to take a course of action.
To build this step in the work environment, managers could:
There are plenty of opportunities for building this skill in the workplace:
For those already employed, this step is best assessed through observation and discussion. For instance:
During the recruitment process, this step could be assessed by:
We work with a wide range of organisations, who use the Skills Builder approach in lots of different settings – from youth clubs, to STEM organisations, to careers and employability providers.
We have a lot of materials available to support you to use the Skills Builder Universal Framework with the individuals you work with, including:
We also do a lot of work with organisations who join the Skills Builder Partnership to build the Universal Framework into their work and impact measurement systems. You can find out a lot more using the links below.
At home, you can easily support your child to build their essential skills. The good news is that there
are lots of ways that you can have a big impact, including: