What it means to adapt communication to what the audience knows 

Adapting communication means changing the way information is shared based on what the audience already understands. Different people have different levels of knowledge, so it is important to adjust language, detail, and explanations to make sure they can follow along.

• Using familiar words: Avoiding technical words or complex terms when speaking to people who may not know them.
• Providing background information: If the audience is new to a topic, giving extra details to help them understand.
• Keeping it simple or detailed as needed: Some people may need a short, clear message, while others may need more depth.

By making these changes, communication becomes clearer and easier for others to follow.

Why to adapt communication to what the audience knows 

Effective speaking is about sharing ideas in a way that your listeners can understand. This means considering what your audience already knows. For example:

• When talking about people, we adjust our language depending on whether the listener knows them or not. If they do not, we explain who they are.
• We may use technical terms or acronyms, assuming listeners understand them. If they do not, it can cause confusion.
• When discussing events or ideas, our opinions are not helpful if the listener lacks context.

If listeners know less than we assume, they may become lost or misunderstand what we are saying. If they know more, they may get bored and stop paying attention.

To keep your listeners engaged, it is important to understand their knowledge level. This ensures your message is neither too simple nor too complicated, helping them to stay focused and understand your points.

How to adapt communication to what the audience knows

To communicate effectively, it is important to first understand the audience and then adjust the way information is shared. Here are some ways to do this:

• Ask questions before speaking: If unsure, checking what people already know can help avoid over-explaining or missing key details.
• Listen to the audience’s responses: Paying attention to questions or confused expressions can show when more explanation is needed.
• Start with a general idea: Beginning with a simple explanation and adding more details if needed can help keep communication clear.
• Use everyday language when possible: If the audience is not familiar with a topic, avoiding technical or complex words makes it easier to understand.
• Check for understanding: Asking questions or encouraging feedback ensures that the message is clear.

By following these steps, communication can be adjusted to suit the audience, making it more effective and meaningful.